Image: Zweefduik / Swallow dive by Nationaal Archief originally uploaded to Flickr Commons
The big deal is that Web 2.0 is everywhere. As much as it is a collection of applications and uses, Web 2.0 is a state of mind.
With Web 1.0 'users' could log on and read text and images just like in a book - it was all look but don't touch. With Web 2.0 the 'user' has been replaced by the 'creator/contributor' who is free to participate in a global social phenomemon that is all about creating, sharing, re-using and questioning content on the Web. The tools they use include blogs, wikis (like Wikipedia), threaded discussions, podcasts, social networking groups (MySpace, Facebook, Twitter), uploading & sharing (YouTube, Flickr, iTune) and realtime tools such as webinars and instant messaging (Skype, Yahoo Chat.)
Lots of museums are already using the Web 2.0 platform to introduce their collections to new 'visitors'. Once visitors have been introduced they keep them coming back by providing lots of opportunities for them to become involved.
Over the next few weeks I'll send though profiles of some of the most interesting sites I have come across. Hopefully they will provide some food for thought and will get us all thinking about how we can make Web 2.0 work for us.
If you haven't done so already, go on, make the leap!
Caz
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